Does your branding look inconsistent across different marketing materials? A professional Brand Guide is the single source of truth that ensures your business always looks polished, professional, and instantly recognizable, no matter who is doing the design work.
What is a Brand Guide? A Simple Guide
A brand guide (or style guide) is a rulebook for your brand’s identity. It’s a document that clearly defines how your brand should look, feel, and sound in all situations. For example, it will specify the exact colours to use (with their colour codes), the correct fonts for headings and text, and the right way to use your logo (e.g., how much space to leave around it, what colours it can appear on). This ensures that whether you, an employee, or an outside marketing agency creates something for your business, it always looks consistent and professional.
Why Choose StartupHero for This?
Our experienced designers don’t just document your brand; they help you define it. We work with you to codify your visual identity into a practical, easy-to-use guide that will become an invaluable asset for your marketing team and any future design partners.
Your brand guide will define:
- ➡️ Logo Usage: Clear rules on how and where to use your logo, including minimum sizes and exclusion zones.
- ➡️ Color Palette: Your primary and secondary brand colours with their exact print (CMYK) and digital (RGB, HEX) codes.
- ➡️ Typography: The specific fonts to be used in all communications for headings, subheadings, and body text.
- ➡️ Tone of Voice & Imagery Style: Guidelines on how your brand should sound in writing and the type of photography that fits your identity.
Client Testimonial
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“The brand guide we received was incredibly detailed and professional. It’s made working with freelance designers so much easier because everything is now consistent. A must-have for any serious business.”
Frequently Asked Questions (FAQs)
Q: Why do I need this if I’m a small business?
A: It’s even more important for small businesses. A brand guide establishes professionalism and consistency from the start, which builds trust and makes your brand look more established than it is.
Q: What format does the guide come in?
A: We deliver a professionally designed, multi-page PDF document that you can easily share with your team and partners.
Stop inconsistent branding. Build a recognizable and professional brand identity. Order your Brand Guide today.
Michael B., Johannesburg –
The brand guide we received was incredibly detailed and professional. It’s made working with freelance designers so much easier because everything is now consistent. A must-have for any serious business.