You’ve got the perfect name for your next big product or venture, but you’re not ready to launch the company yet. Our Defensive Name Registration service acts as a legal placeholder, protecting your future brand from being snapped up by someone else.
What is a Defensive Name Registration? A Simple Guide
Normally, you reserve a name to register a company immediately. A defensive name registration is different: it allows you to register and “own” a name at the CIPC *without* creating a company. You are essentially telling the CIPC, “This name is important to me (perhaps it’s my trademark or a future product name), and I want to prevent anyone else from using it to register a company.” It’s a proactive, defensive move to protect your brand identity.
Why Choose StartupHero for This?
The application for a defensive name requires clear motivation and justification. We assist in framing your application to ensure it meets the CIPC’s criteria, giving it the best possible chance of being approved and secured successfully.
Key Features & Benefits
- ✅ Safeguard Your Brand: Prevent competitors or brand hijackers from registering a company with a name you own or plan to use.
- ✅ Protect Your Trademark: It’s a powerful tool to complement your trademark registration, stopping potential infringement before it starts.
- ✅ Secure for the Future: Ideal for businesses who want to secure a name for a future venture or product launch without forming a company yet.
Client Testimonial
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“We’re launching a new app next year and were worried someone would register the name as a company. Defensively registering the name with StartupHero’s help was a smart, proactive move.”
Frequently Asked Questions (FAQs)
Q: How long is a defensive name registration valid for?
A: A defensive name registration is valid for a period of two years and can be renewed before it expires.
Q: Does this stop someone from using the name as a trademark?
A: No. It only prevents them from registering a *company* with that name. For full brand protection, you should also consider a trademark registration.
Protect your future brand today. Let’s secure your defensive name registration.
Jason T., Durbanville –
We’re launching a new app next year and were worried someone would register the name as a company. Defensively registering the name with StartupHero’s help was a smart, proactive move.