Is your business poised for explosive growth but lacks the capital and strategic connections to make it happen? An equity partnership can provide the fuel you need to scale, bringing in not just money, but invaluable expertise and networks.
What is an Equity Partnership? A Simple Guide
An equity partnership is a way to raise money for your business by selling a portion (“equity” or shares) of your company to an investor. Unlike a loan from a bank that you have to pay back with interest, this investor becomes a part-owner of the business. The benefit is that you get capital without going into debt. In return, the investor shares in the future profits (and risks) of the business. Often, these investors (like Angel Investors or Venture Capitalists) also bring valuable experience and industry connections to help the business grow.
Why Choose StartupHero for This?
We specialise in preparing businesses for investment and facilitating introductions to our curated network of credible investors. We help you get “investor-ready” by refining your pitch, structuring your financials, and ensuring your compliance is solid, so you can negotiate from a position of strength and attract the right kind of partner.
Key Features & Benefits
- ✅ Access Capital for Growth: Secure the funding you need to scale your operations, enter new markets, or develop new products.
- ✅ Gain Strategic Expertise: A good partner brings valuable experience, networks, and guidance to the table, acting as a mentor.
- ✅ No Debt Repayments: Unlike a loan, you don’t have the monthly pressure of debt repayments, allowing you to reinvest capital in growth.
Client Testimonial
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“StartupHero didn’t just find us an investor; they found us a strategic partner. The capital was great, but the monthly board meetings and advice have been priceless for our growth.”
Frequently Asked Questions (FAQs)
Q: How much equity should I give away?
A: This is highly variable and depends on your company’s valuation, the amount of capital you need, and the strategic value of the investor. It’s a key part of the negotiation process.
Q: What is the difference between an angel investor and a Venture Capital (VC) firm?
A: Angel investors are typically wealthy individuals investing their own money in early-stage businesses. VCs are firms that invest larger amounts of other people’s money into more established, high-growth-potential companies.
Find more than just money. Find a partner to help you scale. Let’s discuss your Equity Partnership needs.







Tech Founder, Cape Town –
StartupHero didn’t just find us an investor; they found us a strategic partner. The capital was great, but the monthly board meetings and advice have been priceless for our growth.