As your business empire grows, so does your risk. Are your most valuable assets, like property or shares in other companies, protected from the operational risks of your trading business? A Holding Company is the professional way to structure your group and safeguard your wealth.
What is a Holding Company? A Simple Guide
A Holding Company is a PTY Ltd company whose main purpose is to “hold” (own) assets. These assets can be shares in other operating companies (called subsidiaries), property, or valuable intellectual property (like trademarks). It doesn’t typically get involved in day-to-day business operations. Its main job is to act as a protective “parent” company, shielding valuable assets from the risks faced by the operating businesses. It’s a smart way to build a corporate group structure.
Why Choose StartupHero for This?
We don’t just register a company; we help you understand the structure. We ensure your new Holding Company is set up correctly, ready to act as the secure head of your corporate group, providing a solid foundation for future growth and investment.
Key Strategic Advantages:
- ✅ Risk Mitigation: It isolates the liabilities of its subsidiaries. If one subsidiary faces legal or financial trouble, the assets in the holding company are protected.
- ✅ Centralised Control & Management: Simplifies the oversight of multiple business interests and subsidiaries.
- ✅ Asset Protection: Safeguards valuable assets like property and trademarks by keeping them separate from high-risk trading entities.
Client Testimonial
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“I own two separate businesses, and setting up a holding company with StartupHero’s help was the smartest structural decision I’ve made. It’s so much cleaner and safer.”
Frequently Asked Questions (FAQs)
Q: Can a holding company also trade?
A: While it can, it’s generally advised that a holding company remains dormant to maximise its asset protection benefits. The trading should happen in the subsidiary companies.
Q: Is it expensive to maintain a holding company?
A: A dormant holding company has minimal maintenance costs, primarily just its CIPC Annual Return, making it a very cost-effective asset protection tool.
Structure your business for success and security. Order your Holding Company package now.







Greg T., Fourways –
I own two separate businesses, and setting up a holding company with StartupHero’s help was the smartest structural decision I’ve made. It’s so much cleaner and safer.