What if another company started using your business name or logo? A trademark registration is the ultimate legal shield, giving you the exclusive ownership of your brand identity and the power to stop anyone who copies it.
What is a Trademark? A Simple Guide
A trademark is a unique sign, symbol, name, or logo that you use to distinguish your business and its products/services from others. Registering your trademark is like getting a legal title deed for your brand. It gives you the exclusive, nationwide right to use that brand for your specific goods or services. If another business tries to use a confusingly similar name or logo, your trademark registration gives you the legal power to stop them.
Why Choose StartupHero for This?
The trademark registration process is long and complex, with many potential pitfalls. Our experienced partners manage the entire process, from conducting a thorough search to ensure your name is available, to filing the application in the correct classes and responding to any office actions from the CIPC.
Key Features & Benefits
- ✅ Exclusive Legal Rights: Gain the legal right to the exclusive use of your brand name or logo in your industry, nationwide.
- ✅ Deter Imitators: A registered trademark (indicated by the ® symbol) is a strong deterrent to counterfeiters and copycats.
- ✅ Build Asset Value: A registered trademark is a valuable business asset that can be sold or licensed, just like property.
Client Testimonial
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“Protecting my brand name was a major priority. The team guided me through the trademark process and gave me total peace of mind.”
Frequently Asked Questions (FAQs)
Q: How long does trademark registration take?
A: The process is lengthy and can take from 18 to 24 months, or even longer, for the final certificate to be issued. However, legal rights are established from the date of filing.
Q: What is the difference between ™ and ®?
A: You can use the â„¢ symbol to show you claim a name as your trademark even before it’s registered. You can only legally use the ® symbol once the trademark has been officially registered.
Your brand is your most valuable asset. Protect it properly. Start your Trademark Registration with us today.







Lindiwe K., Umhlanga –
Protecting my brand name was a major priority. The team guided me through the trademark process and gave me total peace of mind.